brand
PROJECT
Branding & Design from Visual Identity to Marketing Collateral
ROLE
Lead UX/UI Designer & Art Director
brand
PROJECT
Branding & Design from Visual Identity to Marketing Collateral
ROLE
Lead UX/UI Designer & Art Director
brand
PROJECT
Comprehensive Branding & Design from Visual Identity to Marketing Collateral
ROLE
Lead UX/UI Designer & Art Director
A Strategic Brand Overhaul
Acting as the Creative Lead, I worked with a small team on this project. The Branding Exercise was spread out over a year or so, as a part time project as we continued working on client work. Once we narrowed down the general direction, I took it to the drawing board to hone in on the details.
A Strategic Brand Overhaul
Acting as the Creative Lead, I worked with a small team on this project. The Branding Exercise was spread out over a year or so, as a part time project as we continued working on client work. Once we narrowed down the general direction, I took it to the drawing board to hone in on the details.
A Strategic Brand Overhaul
Acting as the Creative Lead, I worked with a small team on this project. The Branding Exercise was spread out over a year or so, as a part time project as we continued working on client work. Once we narrowed down the general direction, I took it to the drawing board to hone in on the details.
Before
After
Before
After
User Needs & Wireframes
Once we settled on user needs and flow, we broke down all of the services offered into 2 main categories. One for the software offered called CampusLogin to handle the student lifecycle management and advertising services for the lead generation and the marketing side. This helped streamline users based on their goals.
Once we settled on user needs and flow, we broke down all of the services offered into 2 main categories. One for the software offered called CampusLogin to handle the student lifecycle management and advertising services for the lead generation and the marketing side. This helped streamline users based on their goals.
User Needs & Wireframes
Once we settled on user needs and flow, we broke down all of the services offered into 2 main categories. One for the software offered called CampusLogin to handle the student lifecycle management and advertising services for the lead generation and the marketing side. This helped streamline users based on their goals.
Brand Guidelines
In order to keep our brand consistent and cohesive, we took the time to set down some base rules around proper usage of brand assets.
